More Israelis will switch from LCD TVs to OLED TVs over the forecast period, with demand for the former projected to steadily slow while growth in volume sales of the latter accelerates consistently. Together with rising awareness of their higher picture quality, migration to OLED TVs will continue to be encouraged by the increasing availability of cheaper varieties, the release of more movies and TV shows in Ultra HD resolution and the development of new models with cutting-edge technology.
Xiaomi has been very positively received since it entered televisions in Israel in 2020, and looks set to continue making impressive volume share gains over the forecast period. The Chinese brand’s key selling point is its lower cost as compared to established leaders, but it has also quickly built up a trusted reputation for quality and is increasingly renowned for offering products with innovative functions and stylish design features.
Due to the growing preference for streaming movies and TV shows, volume sales of video players will continue to decline at double-digit rates throughout the forecast period. The DVD players category is set to witness the steepest contraction in this regard, with these devices expected to become obsolete over the medium term.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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