Home video is expected to see consistent year-on-year growth throughout the forecast period, with sales stimulated by new product development. Advanced new features, connectivity and smart solutions will play an important role in attracting consumers to purchase new TVs.
Consumers in Poland are keen on having more than one TV in their households, and the expansion of the use of TVs to include gaming and streaming media as well as watching traditional TV channels is set to strengthen consumer interest in owning more than one TV during the forecast period. The diversification of TV usage has been significantly bolstered by the COVID-19 crisis, during which consumers have been desperate for ways to keep themselves entertained during long periods of home confinement.
Manufacturers of the most popular mid-priced products are expected to strengthen their competitive positions through new product development during the forecast period. One such player, Xiaomi, has notably gained consumer confidence by releasing low cost yet good quality and hi-tech products in the Polish market.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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