Over the forecast period, retail volume sales of home video are set to continue increasing, recording robust single-digit growth rates in each year of the forecast period. The category will continue to be driven by the dominant LCD TVs category despite the higher growth rates in OLED TVs.
Currently, LG dominates OLED TVs, but it is expected that new players will tap into this category, leading to stronger price competition and more affordable offerings over the forecast period. For example, El Araby Group will continue to gain retail volume share within OLED TVs with its brands TCL, Tornado, and Sharp which are manufactured locally and thus are not subject to import taxes or major shipping costs.
After smartphones, home video (driven by LCD TVs) will remain the most popular product for Egyptian consumer electronics over the forecast period. Television will remain an important form of entertainment for many Egyptians, especially as price sensitivity and pandemic habits linger, reducing the opportunity to socialise out-of-home or visit the cinema.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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