Sustainable and environmentally-friendly products can add greater value to home video. Innovation will also continue to be an important factor in the purchase decision, as players that include these elements in their offer will have a comparative advantage over competitors.
Major players in home video are taking steps to restructure their sales strategies in terms of distribution, giving priority to channels such as e-commerce in line with a further move online by local consumers, especially given the surge in sales since the emergence of the pandemic. Players also increasingly understand the importance of communicating their concerns regarding the welfare of consumers and sustainability issues, in an attempt to strengthen brand loyalty, whilst being more innovative in terms of new product development.
2022 is expected to be a year of moderate growth in Chile, and unlike 2021, it is highly likely that access to excess monetary liquidity as a result of 10% withdrawals from the pension system and cash subsidies from the government will be drastically reduced. This will undoubtedly be a major influential factor in terms of demand for home video products such as OLED TVs over the forecast period, due to the latter’s much higher than average unit prices than other consumer electronics with which they compete directly.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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