With the increasing inflation rate and the uncertain economic situation that Chile is facing, with the draft of a new constitution, consumers are wary about where to spend their money, and are being more cautious about their discretionary expenditure. This is expected to negatively impact sales in home video, with a continuous decrease forecast in both retail volume and current value terms.
In the forecast period, declines are expected across all home video categories except OLED TVs. Although this is expected to remain a niche, some higher-income consumers are likely to consider such products, and the share of the category within televisions will increase.
As the global production of OLED TVs began to increase, and more players entered the category, prices were lowered and more people began to choose OLED TVs over LCD TVs. However, recent technological improvements around LCD TVs are starting to change the situation.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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