While we are indeed seeing a rising trend for OLED TVs, limited ongoing innovations are expected over the forecast period – in the shorter term, at least. Added to which, the popularity of the highest-spec models may be eroded by external factors.
In another cross-category trend, e-commerce and omnichannel offerings remain popular, as consumers like to research and browse online to see all available options and check prices and discounts available, whilst also visiting brick-and-mortar stores to seek expert sales advice and see TV models in real life before making their purchasing decisions. Within this context, click-and-collect services are being seen from retailers such as Fnac Darty and electronics specialist Boulanger.
Video players and DVD players are on the road to extinction, as streaming becomes the norm and online movie sales cannibalise physical formats. This is in line with the growth of streaming services, such as seen with Amazon, Netflix, and The Orange Box (with the latter relating to gaming also).
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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