Retail constant value sales of home video will exhibit modest growth during the forecast period, with OLED TV continuing to grow in popularity at the expense of LCD models. However, even at the end of the forecast period, LCD TVs will continue to significantly outsell OLED TVs in retail value sales terms due to the lower pricing of the former.
A combination of competitive prices and high performance standards should ensure that Chinese brands continue to gain ground in televisions during the forecast period. Brands like HiSense, TCL and Xiaomi are gradually gaining the trust of local consumers.
E-commerce will continue to grow in popularity as a distribution channel for home video during the forecast period, via online marketplaces like Amazon.es and the websites of specialist retail chains like MediaMarkt.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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