After the change in consumer habits due to the pandemic, brands and manufacturers realised the need to invest in innovation to remain relevant and to hold onto their position in the market. As such, the innovation race is set to continue in televisions over the forecast period.
Like most categories within consumer electronics, retail e-commerce witnessed exceptional growth in home video during the pandemic. Although growth has since slowed after the sudden jump in 2020 it is still expected that e-commerce will increase its share in home video over the forecast period.
OLED TVs is set to continue growing at a double-digit rate in the forecast period. There is no doubt that OLED TVs is the category to look out for within home video, but the higher prices of these products will still remain an obstacle to wider acceptance, especially so long as the current economic crisis continues.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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