The pattern of the review period is expected to continue to shape home video in the forecast period. LCD TVs is set to remain the dominant category, enjoying renewed retail volume growth, while OLED TVs drives fast retail volume growth, albeit still mainly from a small base of affluent consumers.
While the demand for OLED TVs is set to remain strongest among affluent consumers, there is predicted to be an upsurge in sales as they become more affordable and familiar to more households in Mexico. OLED TVs is expected to see by far the highest retail volume sales increases in home video through the forecast period.
Samsung is hoping that innovation can help to better insulate it from price competition during the forecast period. It is pinning much of its hopes in this regard on what it has dubbed QLED technology, which is a hybrid of LCD and OLED.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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