Competitive Landscape
Samsung and Jvc Capture Gains as Pricing Trumps Cost Leadership
Home video in Mexico is becoming increasingly concentrated, with the leading companies consolidating their positions and the overall field of significant players narrowing. Samsung Electronics México SA de CV is set to extend its lead, growing its retail volume share from 12% in 2021 to 29% in 2026, representing the largest gain among competitors.
Philips Re-Enters with Ambilight as Mergers and Acquisitions Reshape the Field
Ownership structures within home video have shifted significantly in the two years of the review period, as key transactions among international players redefine the competitive context, even though these decisions have occurred outside Mexico. Walmart completed its acquisition of Vizio in December 2024, focusing on the SmartCast operating system and advertising rather than television hardware, which impacts the Mexican landscape by placing a major television brand under retail ownership.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce changing the retail landscape?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Mexico - Category analysis
Key Data Insights
Home Video Summary
Lg and Hisense Leverage Pricing and Proximity to Drive Premium Panel Adoption
Samsung and Tcl Use Smart Platforms and Data to Monetise Viewing Habits
Major Manufacturers to Leverage Local Production to Shift Value Creation
The Monetising of Data as Value Shifts to Platforms
Samsung and Jvc Capture Gains as Pricing Trumps Cost Leadership
Philips Re-Enters with Ambilight as Mergers and Acquisitions Reshape the Field
Hypermarkets and General Merchandise Stores Reshape Television Distribution
Retail E-Commerce and Warehouse Clubs Accelerate with Promotional Events
Consumer Electronics in Mexico - Industry Overview
2026 Developments
Key Data Insights
Divergent Category Fortunes Define Consumer Electronics in 2026
Local Infrastructure Becomes the New Mid-Market Differentiator
Affordable Premium Shifts From Pricing Challenge to Brand Architecture Strategy
Brands Set to Shift Pricing Power to Credit and Direct Sales
Feature Innovation to Depend on Regulatory Clearance and Local Timing
Anker Accelerates Share Gains as Premium Leaders Yield Ground
Apple and Amazon Launch High-Ticket Wearables and E-Readers to Lift Price Ceiling
Retail E-Commerce Leads Where Portable Devices Need No Credit or Service
Manufacturer Storefronts and Credit Retailers Redefine Channel Strategy
Regulatory Clearance Reshapes the Premium Argument
Direct Storefronts Give Manufacturers Control of Realised Price
Credit Retailers and Private Label Expand the Addressable Base
Country Reports Disclaimer
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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