The high volume of retail sales of televisions during the COVID-19 pandemic is expected to continue to inform a downward trend in demand in home video in the forecast period. Ultimately, the declining interest in watching conventional television, especially among younger generations, is set to continue to see a shift to streaming services like Amazon Prime and Netflix, subscription video on demand and consoles, in combination with more flexible viewing habits and devices, including computers and smartphones.
Retail volume sales of video players had received some positive impulses from home seclusion during the pandemic. This helped video players to remain at a relevant level for much longer than was expected by many industry experts.
Retail selling prices of TVs were perceived to have remained at a highly affordable level at the end of the review period. While average unit prices are predicted to fall over the forecast period, there are several factors that could lead to considerable price increases in the short to medium term.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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