For several years, televisions in Germany was almost exclusively dominated by LCD TVs, but in recent years OLED TVs have secured a growing share of sales, which is set to exceed 10% for the first time in 2023. The fast-growing shift towards OLED TVs is expected to continue throughout the forecast period, although it will be a long time before OLED TVs overtakes LCD TVs in terms of volume sales – beyond the forecast period.
While the pandemic years led to growing demand for large high-end TVs, rising energy prices have made the purchase of more sustainable home video products more appealing, and this trend is expected to grow further in the coming years in Germany. More sustainable, and in some cases smaller, televisions are being bought that consume less energy.
The constant situation of either having just bought a new device, or being on the verge of having to buy a new device, is causing concern, especially amongst the younger generations. This is very expensive, and increasing numbers of people are resorting to instalment payments.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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