In home video, premium or high-quality products saw a significant sales boost due to the pandemic. With the assumption of spending more time at home, consumers consciously opted for higher quality (and therefore more expensive) devices across product categories.
One of the key trends that is affecting the hardware side of the home video category in Germany is the increasing popularity of high-resolution video formats. With the rise of 4K and 8K video content, consumers are looking for hardware that can support these formats and deliver a high-quality viewing experience.
Home video in Germany is poised for significant current value growth in the coming years, and even a return to volume growth, driven by several key trends. Notably, the demand for subscription video-on-demand (SVOD) services is on the rise, aligning with the global phenomenon of cord-cutting.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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