During the forecast period, OLED TV sales volume is projected to grow strongly as manufacturers invest in improvements in colour expressions and backlighting efficiency. As production costs normalise and component shortages end, firms will be in a better position to adequately invest in the production of affordable OLED TV models.
Consumers in the premium market are looking for solutions to de-emphasise the look of increasingly large TV screens. Samsung launched The Frame in 2017, where TV screens become framed works of art when not in use.
As the video gaming market expands, demand for gaming accessories and devices, such as gaming TVs, will likely continue to grow in the forecast period. For serious gamers, TVs provide a higher quality visual experience than the most advanced gaming monitors, as TVs have OLED options.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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