Retail sales of televisions will see positive volume growth over the forecast period, as consumers look to upgrade older TVs with newer models. This trend will be facilitated by a fall in unit prices, especially for new technologies such as OLED, which will make such TVs affordable to more consumers.
OLED TVs are expected to drive growth in televisions, as prices fall and more brands enter the market, as exemplified by the new LG OLED evo G3 series, which was launched in 2023. While prices are currently more favourable for LCD models, the gap is shrinking, and this trend is set to continue, going forward.
Smart TVs are expected to continue to increase share of retail volume during the forecast period. Such products offer features and functions that increase the value proposition for consumers, including additional apps and services.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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