COVID-19 has maintained alarming rates of infection in Brazil during 2021, aggravated by the slow-moving vaccination process. Thus, watching television has continued to be an important indoor leisure activity for people living in quarantine, which continues to encourage consumption.
Streaming platforms have been showing robust growth in Brazil, with social distancing and the search for entertainment at home being the main determinant factor. Paramount +, Prime Video, Netflix, Telecine Play and Globoplay constantly present consumers with new content, which has been extremely relevant for people spending more leisure time at home during strict and moderate lockdown periods.
Due to the rise of global demand due to COVID-19, the electronics industry has been facing a shortage of essential components, such as microprocessors and LCD screens. These conditions are directly influencing the supply chain within home video, with the industry constantly needing to revise their plans for the production and supply chain.
The competitive landscape in home video has been intense, and players have carried out many product launches in 2021. Since the vaccination process in Brazil is taking a long time, many people are still in quarantine, with most of their entertainment taking place in the home, as well as many people working from home, and most schools functioning via a hybrid format.
In terms of distribution, at the beginning of the pandemic there was a steep decline in the volume share of specialised retailers, as lockdown restrictions made it impossible for consumers to visit bricks-and-mortar outlets and e-commerce therefore saw share growth in 2020. This is set to continue, although at a slower pace, in 2021, as more people are becoming used to online purchases and feel confident about the benefits.
The consumer is interested in connectivity, innovation and size in home video – people want to feel as if they are in the cinema when they are watching films at home. In 2021, Samsung presented the premium line Neo QLED, which includes the most advanced technology, especially in terms of lighting, with Mini LED.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Video research and analysis database.
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