As consumers have generally lost purchasing power, they are consequently less willing to spend on home video products, whilst special promotions and discounts have become even more relevant in the shopping experience, especially during holiday periods and special events. Manufacturers already have high expectations of holiday-related sales, such as Mother’s Day and Christmas Eve.
Although inflation is hitting Brazil’s economy hard, most high-income consumers have maintained their income levels and their purchasing power during 2022. This opens up great growth potential for premium products in the forecast period, especially as QLED and OLED technologies continue to delight consumers.
The leaders in home video are expected to remain unchanged in 2022 – Samsung followed by LG. Their strength is based on the development of high-end imaging quality in a wide variety of products.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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