In India, televisions under 42 inches have been most popular historically. However, the introduction of smart TVs, the availability of lower-priced models, increased consumption of OTT content and the continued demand for home entertainment is fuelling the demand for big-screen TVs.
LCD TVs will continue to dominate home video in the forecast period. The presence of several brands offering products at competitive prices is driving sales, and this competitiveness will also be evident in the future, due to the growth potential in the category, the investment already made by bigger players, and the presence of a strong OEM ecosystem.
Indian consumers are extremely price-conscious. With inflation in 2022, they have become even more conscious of their expenditure.
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Understand the latest market trends and future growth opportunities for the Home Video industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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