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Learn moreSep 2020
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With people having been forced to spend a large proportion of their time indoors during lockdown, Indian consumers’ TV consumption increased significantly. As a result, there was a surge in demand for large-screen TVs as restrictions eased, with consumers seeking to enhance their home entertainment options.
The strong rise in consumption of content from over-the-top (OTT) media service streaming platforms is playing an important role in driving up demand for TVs. The need for entertainment during the period of enforced home seclusion significantly bolstered the subscription base of OTT platforms, which have released new content and movies that were scheduled for cinema release during 2020.
Samsung India Electronics Pvt Ltd and LG Electronics Pvt Ltd are locked in a close struggle for supremacy in home video. Both companies enjoy considerable brand equity, high levels of consumer awareness, and extensive distribution networks, which include dealer stores, multi-brand stores, and e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Video industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Video industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in India for free:
The Home Video in India market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.