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Learn moreSep 2019
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Smart TVs are attracting consumers through the quality of features offered and their more affordable price points. Until 2017, only a few options were available in smart TVs and most of them were quite expensive.
Electronics and appliance specialist retailers constitute the preferred channel of purchase for consumers when buying home video products. With consumers feeling the need to test products first hand before purchasing, offline stores play a major role.
Samsung India Electronics Pvt Ltd led volume sales of home video in 2019. The company has been active in pushing its smart TV range, especially in the 32 inch (81cm) category, which is the most purchased screen size in India.
Televisions is one of the most dynamic consumer electronics categories in India, with the presence of many international and domestic players, which are fighting strongly for a share of consumer spending. Given that Indian consumers are price conscious, newer brands such as Xiaomi, Vu, TCL, Thomson, BPL have launched smart TVs which are in the lower price range, but still offer multiple features.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Video industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Video industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in India for free:
The Home Video in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.