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Home Video in Portugal

August 2022
USD 990
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Home Video industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Video industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Video in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Video in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Home Video in Portugal - Category analysis

KEY DATA FINDINGS

Streaming services continue to boom, but upwards sales trend in televisions has started to fall
Average unit price growth helps to support value performance as the leading brands launch high-end models targeting gamers
LG maintains overall and sub-category leads, with OLED TVs continuing to grow in relevance
Negative volume forecast performance expected, as many consumers already updated their in-home entertainment devices
Players will continue to invest in innovation and premiumisation, with OLED TVs gaining further shares over LCD TVs
Chinese brands aggressively promote lower-priced big-screen options, appealing to price-sensitive consumers
Table 1 Sales of Home Video by Category: Volume 2017-2022
Table 2 Sales of Home Video by Category: Value 2017-2022
Table 3 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Video by Category: % Value Growth 2017-2022
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 6 NBO Company Shares of Home Video: % Volume 2018-2022
Table 7 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 8 Distribution of Home Video by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 10 Forecast Sales of Home Video by Category: Value 2022-2027
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Consumer Electronics in Portugal - Industry Overview

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Home Video

    • Analogue TVs
    • LCD TVs
    • OLED TVs
    • Plasma TVs
    • Other TVs
    • TV Combis
    • BD Players
    • DVD Players
    • Video Recorders

Home Video

Home Video includes televisions and video players.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Video research and analysis database.

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