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Country Report

Home Video in

Home Video in the US

19 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

The outlook for home video

The prospects for home video in the US appear to be strong going into the forecast period. A trend that can be seen developing in the market is a shift by consumers toward premiumisation.

New technology brings LCD closer to OLED quality

The two main distinctions between OLED TVs and their LCD counterparts have long been along the lines of price and picture quality. As things stood at the end of 2017, LCD screens were considerably cheaper than the same sized OLED counterparts.

4K Blu-ray makes gains

Whilst Blu-ray players overall faces a challenging market in the coming years, 4K players have recently seen gains. As the focus of the average consumer shifts towards on-demand and streaming content through services such as Netflix, Amazon or their cable provider, high-end discs still have a place in the market.

COMPETITIVE LANDSCAPE

LCD TVs

Vizio and Samsung Electronics America continued to lead the way in LCD TVs in volume terms in 2018, although for very different reasons. Samsung is primarily focused on higher-end, larger units, trying to compete with OLED for the premium-end of the market, whereas Vizio focuses more on budget-conscious consumers who are trying to get the best value for their dollar.

LG Continues To Dominate OLED TVs in the US

LG Electronics continued to dominate sales of OLED TVs in volume terms in the US in 2018. This is largely because the only competition in this category comes from Sony Corp of America, which, it should be noted, LG supplies with display components.

Televisions dominated by foreign firms

Amongst the producers of LCD and OLED TVs, only the leader in televisions, Vizio, is a domestic company; all other units come from overseas companies. Second place in televisions is held by Korean company Samsung Electronics America, followed by Japanese firm LG Electronics.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Home Video in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in USA?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in the US - Category analysis

HEADLINES

PROSPECTS

The outlook for home video

New technology brings LCD closer to OLED quality

4K Blu-ray makes gains

COMPETITIVE LANDSCAPE

LCD TVs

LG Continues To Dominate OLED TVs in the US

Televisions dominated by foreign firms

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2013-2018
Table 2 Sales of Home Video by Category: Value 2013-2018
Table 3 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Video by Category: % Value Growth 2013-2018
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 7 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 8 NBO Company Shares of Home Video: % Volume 2014-2018
Table 9 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 10 Distribution of Home Video by Channel: % Volume 2013-2018
Table 11 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 12 Forecast Sales of Home Video by Category: Value 2018-2023
Table 13 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 16 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

Table 17 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 18 Sales of Consumer Electronics by Category: Value 2013-2018
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Video in the US

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Executive Summary

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PROSPECTS

The outlook for home video

New technology brings LCD closer to OLED quality

4K Blu-ray makes gains

COMPETITIVE LANDSCAPE

LCD TVs

LG Continues To Dominate OLED TVs in the US

Televisions dominated by foreign firms

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Overview

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Table of Contents

Home Video in the US - Category analysis

HEADLINES

PROSPECTS

The outlook for home video

New technology brings LCD closer to OLED quality

4K Blu-ray makes gains

COMPETITIVE LANDSCAPE

LCD TVs

LG Continues To Dominate OLED TVs in the US

Televisions dominated by foreign firms

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

SOURCES

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