In the forecast period, retail volume sales of OLED TVs are projected to see a dynamic CAGR, as manufacturers invest in improvements in colour expressions and backlighting efficiency and offer OLED TVs at more affordable price points. In addition, as production costs normalise and component shortages end, companies will be in a better position to adequately invest in the production of affordable models of OLED TVs, expanding the total available market for these products.
Whilst televisions have become larger, thinner and sleeker over the years, providing expansive high-quality visuals, they have also taken up greater real estate in consumers’ living areas. Samsung’s answer to consumers’ desire to de-emphasise the large black rectangle was the brand’s launch of The Frame in 2017, whereby the TV screen becomes a framed work of art when not in use.
As video gaming has rapidly expanded, and with a large cohort of generation Z gamers, demand for gaming accessories and devices, such as gaming TVs, is likely to continue to rise in the forecast period. For serious gamers looking for a fully immersive experience, TVs provide a higher-quality visual experience compared with the most advanced gaming monitors, due to the implementation of OLED panels.
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Understand the latest market trends and future growth opportunities for the Home Video industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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