Advancements in technology are expected to drive sales growth in televisions over the forecast period as the US with ever closer to smart homes becoming the norm. As smart homes become increasingly prevalent, the role of the television in the home is set to evolve, with televisions set to become a more central and integral part of the smart home hub, alongside other consumer electronics devices such as smartphones and computers.
Overall sales growth in televisions during the forecast period is set to remain modest and this is primarily due to the currently high ownership of televisions in American homes, with the category’s household penetration standing at above 100% at the end of the review period. This leaves limited room for the expansion of sales as such saturation of demand means that there is now only a relatively small pool of potential new consumers of televisions.
With video games in general and online gaming in particular having a moment in the US currently, the rising demand for home video equipment that can enhance the gaming experience is set to act as a major spur on sales growth in televisions during the forecast period. In particular, the advantages that the use of OLED technology in televisions represent are expected to attract the attention of more consumers.
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Understand the latest market trends and future growth opportunities for the Home Video industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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