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Country Report

Home Video in

Home Video in the US

Sep 2020

US$990

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Executive Summary

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2020 IMPACT

Smaller screens regain popularity due to work from home measures

After years of LCD TVs (the largest volume category within home video) being dominated by ever expanding screen sizes, smaller models recorded a resurgence in the US due to the pandemic. With the implementation of stay-at-home orders and health and safety restrictions on large indoor gatherings, many companies in the US shifted to a work from home format.

Dual challenges of supply and demand shocks

Component manufacturing relating to the production of televisions was one of the first industries to be hit by the emergence of COVID-19 in 2020. This led to a significant drop early in the year as LCD screen production was negatively impacted by a significant drop due to component shortages as well as material delays and workforce reductions.

Samsung retains overall lead but low-cost TCL is strongest performer within LCD TVs due to its competitive prices

Samsung retained its overall lead of home video in 2020, gaining further retail volume share within the largest category of LCD TVs in Q2, although the latter continued to be led by low-cost manufacturer Vizio Inc, as the only US-based company to sell this format at the end of the review period. With digital assistants continuing to make their way from the speaker and the smartphone to televisions, Samsung has managed to address this demand, not only offering its own proprietary assistant, Bixby, but its various models can also enable Amazon’s Alexa and Google Assistant, covering multiple assistants.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Home Video in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in USA?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smaller screens regain popularity due to work from home measures

Dual challenges of supply and demand shocks

Samsung retains overall lead but low-cost TCL is strongest performer within LCD TVs due to its competitive prices

RECOVERY AND OPPORTUNITIES

Improving demand predicted for home video from 2021 but video players will continue to lose relevance

Streaming services show staying power, supporting dominance of internet smart TVs

Lingering hesitancy to return to normal entertainment and leisure activities is likely to boost demand for televisions as form of family entertainment

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2015-2020
Table 2 Sales of Home Video by Category: Value 2015-2020
Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 7 NBO Company Shares of Home Video: % Volume 2016-2020
Table 8 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 9 Distribution of Home Video by Channel: % Volume 2015-2020
Table 10 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 11 Forecast Sales of Home Video by Category: Value 2020-2025
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 16 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 17 Sales of Consumer Electronics by Category: Value 2015-2020
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Video in the US

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Executive Summary

New Report Guarantee

2020 IMPACT

Smaller screens regain popularity due to work from home measures

Dual challenges of supply and demand shocks

Samsung retains overall lead but low-cost TCL is strongest performer within LCD TVs due to its competitive prices

Samples

Overview

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Table of Contents

Home Video in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smaller screens regain popularity due to work from home measures

Dual challenges of supply and demand shocks

Samsung retains overall lead but low-cost TCL is strongest performer within LCD TVs due to its competitive prices

RECOVERY AND OPPORTUNITIES

Improving demand predicted for home video from 2021 but video players will continue to lose relevance

Streaming services show staying power, supporting dominance of internet smart TVs

Lingering hesitancy to return to normal entertainment and leisure activities is likely to boost demand for televisions as form of family entertainment

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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