The decline in retail volume sales of LCD TVs is due to overall market saturation, but the category could recover as official stimulation incentives are being extended. A weakened economy in Taiwan has encouraged prudency before making purchasing decisions regarding higher-priced consumer electronics.
Panasonic, Sony and LG Electronics tried to increase their penetration of OLED TVs by adjusting their pricing strategies in 2021. OLED TVs continues to be disadvantaged by premium prices, compared to 4K Ultra HD TVs, and lower defect-free rates, compared to other models.
The fast decline trend in BD players and DVD players is predicted to continue over 2021. This trend is due to evolving viewing habits, from physical video carriers to either streaming or downloaded content.
LCD TVs and OLED TVs are expected to see a rebound in retail volume sales in the forecast period, as the economic situation improves, replacement cycles come round and, importantly, key players invest to drive interest in televisions and champion their place in the home environment. For example, Panasonic is set to use its leading position in home audio and cinema to co-market its products to achieve more operating synergies.
Branded players displayed their latest models at Computex Taipei, which was held online in 2021 (30 May-30 June). Since 2018, all manufacturers have actively displayed 8K Ultra HD TVs in larger sizes at the centre of their exhibition halls to improve brand awareness among potential consumers.
In home video, as with most types of consumer electronics, Taiwanese consumers tend to prefer visiting physical stores to compare image quality, screen sizes, product formats and subtle differences between various brands and models. Consumers occasionally place online orders after they have checked and compared models in physical stores, looking to e-commerce for lower prices and consumer-friendly promotions.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Home Video research and analysis database.
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