Retail volume sales of televisions are projected to fall over the forecast period. The Coronavirus (COVID-19) pandemic brought forward the demand for in-home entertainment, spiking purchases of televisions as consumers were forced to live home-centred lifestyles.
COVID-19-induced supply constraints and higher input costs are expected to exert upward pressure on unit prices. The household preference for larger and larger screen sizes are also predicted to support upward movement in unit prices and value growth.
Samsung Electronics Nordic’s stated ambition is to inspire the tailoring of technology to suit individual preferences and lifestyles. Given Samsung’s leading position in the category, this should drive television innovation in terms of increasingly advanced technology and functionality, with a greater focus on design.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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