Retail sales of home video are expected to see a vastly improved performance in constant value terms (2023 prices) in 2024, with the rate of growth expected to remain elevated for the rest of the forecast period. With streaming continuing to push video players towards obsolescence and OLED TVs remaining unaffordable to most, LCD TVs will remain the main driver of growth.
While most consumers still prefer to view a television in person prior to making a purchase, in order to check the sound and picture quality, e-commerce grew in importance as a distribution channel throughout the review period, with the pandemic serving to accelerate this trend. Younger consumers, in particular, are growing more comfortable with online shopping, valuing the convenience, wide product offer and competitive pricing of this channel, particularly during key promotional periods.
As the economy begins to improve, the residential housing market in Malaysia should show signs of recovery, with consumers becoming more optimistic about their ability to afford a new home.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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