The rate of growth in retail constant value sales of home video will accelerate sharply in 2023 and remain elevated for the remainder of the forecast period. With streaming continuing to push video players towards obsolescence and OLED TVs remaining unaffordable to most, LCD TVs will remain the main driver of growth.
Having been able to travel very little in 2020 and 2021 due to pandemic restrictions, local consumers are likely to increase their spending on domestic leisure travel during the forecast period. This will leave them with less to spend on home video.
While most local consumers (particularly older ones) still want to see a television in person prior to making a purchase, e-commerce grew in importance as a distribution channel throughout the review period, with the pandemic serving to accelerate this trend. Local consumers increasingly value the wide product offer, competitive pricing and convenience of internet retail.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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