With economic activity picking up in the wake of the pandemic, boosted by the return of inbound tourism in 2022, more consumers are expected to look to replace and upgrade their televisions with the focus on internet connectivity (smart TVs or android TVs) or even OLED TVs. The share of smart TVs and android TVs is predicted to increase in the forecast period, with the availability of TV streaming services from Netflix, YouTube, Disney+ and other services encouraging more players to invest in these models.
Sales of video players will almost certainly continue to decline in the forecast period in retail volume terms. While these products remain relatively popular in rural area where there is limited internet connection and low technology awareness, sales will likely continue to decline over the forecast period due to urbanisation and increasing smartphones penetration.
More affordable Chinese brands are expected to provide increasing competition in video players over the forecast period as these brands are seeing significant growth through e-commerce, while some of these players are now also establishing a physical store presence in the country as demand grows. Brands such as Xiaomi, CHIQ, TCL, and HiSense are offering android TVs with the cheapest prices, with these products proving appealing to mid- to low-income consumers who are transitioning to android TVs.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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