TVs will continue to be the main product within home video, but will register a volume decline over the forecast period. Volume sales of TVs peaked in 2020 due to home seclusion and a switch in expenditure towards big-ticket items amongst some Danes who would normally spend on foreign holidays, for instance.
Volume sales of OLED TVs will grow over the forecast period. OLED TV remains in the growth stage of development, but the average price will gradually fall, making OLED TVs accessible to a larger consumer base.
The uncertain economic outlook could also dampen volume sales over the forecast period. If the war in Ukraine continues to drag on, inflation will continue to rise, pushed up in particular by energy price rises, and there could also possibly be a recession.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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