Sales of televisions in Greece are projected to decline over the forecast period. However, within existing sales of televisions, consumers will continue to trade up to larger screen sizes.
Given that OLED TVs is not a mature category, unlike LCD TVs, growth over the forecast period is set to derive from OLED TVs which is expected to gain retail volume share within televisions, contributing to an increase in average price and adding value to the category. Its growth will be from a fairly low base, as these products are only affordable to more affluent local consumers.
Smart TVs have become established as the norm; even entry-level, economy appliances have respective functions. In Greece, replacement purchases of older televisions that were not smart are shifting to smart total volume sales, and thus the availability of models that are not connected will dramatically decline.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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