LCD TVs are not expected to significantly attract consumers over the forecast period. Slight volume sales growth will, however, be seen as these cheaper products will continue to be popular amongst more price-sensitive consumers for whom the quality is not as important as the price.
Smart TV solutions for visually and hearing impaired consumers are being developed by the leading TV manufacturers, including Samsung Electronics and LG Electronics, and are expected to be available over the forecast period. Automatic sign language zoom, for instance, is an accessibility feature that allows users to zoom the sign language frame of the window up to 200% larger for easier interpretation of signs and gestures.
Video players will continue to lose ground in Hungary as consumers increasingly perceive these devices as not necessary. An increasing number of Hungarians, particularly younger consumers, are enjoying watching films or television series through streaming services on smart TVs, with increasing popularity for on-demand services to the detriment of traditional television services and programmes.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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