TVs will be one of the best performing consumer electronics over the forecast period, with healthy volume and constant value growth. Large screen sizes (minimum of 55-inch diameter) are increasingly preferred for a superior viewing experience, with sales nearly doubling over recent years and further growth expected.
Volume sales of OLED TVs will grow over the forecast period. OLED TV remains in the growth stage of development, but the average price will gradually fall, making OLED TVs accessible to a larger consumer base.
Video players will continue to lose ground in Hungary as consumers perceive these devices as not necessary. An increasing number of Hungarians, particularly younger consumers, are enjoying watching films or television series through streaming services on smart TVs, with increasing popularity for on-demand services to the detriment of traditional television services and programmes.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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