Many of the leading television producers have indicated their intention to close their LCD lines, considering the falling cost of OLED TVs and congruent demand for superior picture quality. However, for many consumers in the UK, OLED TVs remain out of their price bracket, particularly if they are looking for a screen at the larger end of the spectrum, providing an opportunity for alternative technologies to fill this gap.
There is significant innovation in premium-positioned televisions as AI features become increasingly integrated as part of new product development. For example, Panasonic’s OLED JZ series includes its new HCX Pro AI processor, which claims to be capable of detecting the nature of the content being displayed, whether it be sport or film, and automatically adjusting picture quality to optimise viewing.
E-commerce’s penetration of home video is less developed compared to other consumer electronics, with the channel set to lose ground in 2022 in line with a greater return of footfall to store-based retailers such as appliances and electronics specialists. All in-store channels are anticipated to increase volume share of sales to the detriment of e-commerce, but will invariably remain below pre-pandemic levels.
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Understand the latest market trends and future growth opportunities for the Home Video industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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