With the closure of workplaces and schools and enforced home seclusion due to COVID-19, consumers have spent considerably more time watching TV than usual. This has consolidated the role of TV in the day-to-day lives of families and helped to reinforce increasing consumer interest in maximising viewing experiences, building on existing trends.
Demand for TVs is being bolstered by the fact that Italy is facing a change to the new TV standard frequency, DVBT2, from 2020 to 2022 in order to free up frequencies and accommodate 5G. The switch off of the old frequency is being implemented on a regional basis and is expected to affect 35% of Italian families and only a few channels.
In April 2020, in the midst of lockdown and enforced home seclusion, Samsung announced a new function for its smart TVs called Remote Access. This allows the TV to have a wireless connection with other devices such as PCs, tablets, keyboards, laptops, and smartphones.
The forecast period is expected to see the continuation of the trend towards more immersive viewing experiences, which has been reinforced by the experiences of the COVID-19 lockdown and will continue to be spurred by ongoing manufacturer innovation. Increased connectivity will also be a key feature of the development of home video over 2020-2025, with TVs increasingly not only needing to be internet-enabled but also connected to other devices, such as PCs, laptops, tablets, and smartphones.
The harsh economic environment resulting from measures to limit the spread of COVID-19, which will be characterised by high numbers of job losses and decreased consumer purchasing power, will act as a constraint on spending, potentially dampening the upmarket trend in home video. However, it also has the potential to encourage consumers to stay at home, both for a sense of security and to save money, which may lead them to focus their spending on the domestic environment, and home entertainment technologies, in particular.
The switch to the new TV frequency over 2020-2022 will render many TVs obsolete. This could pose a threat to the environment if people dispose of old TVs incorrectly.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Home Video research and analysis database.
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