In the years to come, TVs will see an increasing threat being posed by other devices such as computers and smartphones. While, in the past, Italians used to have several TVs around their homes, sometimes one in each main room, over time the number of TVs is progressively reducing, coming down to one in the living room and a smaller one in the kitchen.
As the time passes and people leave feelings of the COVID-19 crisis behind, they are expected to progressively return to pre-pandemic levels of social activity. While people have returned to school and physical workplaces, the amount of time spent at home for remote working and studying is likely to remain high, as businesses, educational institutions, employees and students have come to appreciate the benefits and the necessary technologies and routines are now in place.
In recent years, Italy completed the switch-off of some frequencies to host 5G, thus making some TVs obsolete and forcing consumers to upgrade them with a decoder or to buy a new device. In both cases, consumers were supported in their purchases by a government stimulus, which was instrumental to growing sales of larger and more premium TVs.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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