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Country Report

Home Video in

Home Video in Hong Kong, China

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

LCD TVs influences overall performance of televisions, as consumers increasingly move online for digital streaming services

Overall retail volume sales of televisions continued to decline in 2019, influenced by the negative performance of the largest category of LCD TVs. Despite, the increasing penetration of internet smart TVs within the LCD format, the need for a physical television as a mode of entertainment is increasingly dwindling due to the move towards digital media in Hong Kong.

Size of television screens increasing

Research and development resources of companies are now focusing on offering consumers larger television screens for a more impressive television viewing experience. This has led to an increasing number of televisions being launched with a 42-inch screen size and above.

Improved technology and speed of connection increasingly important to consumers

With consumers becoming increasingly concerned about the connectivity of a television as much as its sharpness and colour accuracy, internet smart TVs are continuing to gain ground. In Hong Kong, major content consumption is via streaming services such as Netflix, YouTube, Apple TV and Google Video.

COMPETITIVE LANDSCAPE

Samsung strengthens leadership of televisions due to strong presence in largest category of LCD TVs

Samsung Electronics Hong Kong Co Ltd strengthened its leadership of televisions in Hong Kong in 2019, gaining further retail volume share from smaller players, in addition to its leading position within the largest category of LCD TVs. Samsung televisions offer sleeker designs compared to rival LG, although both brands still offer premium image technology compared to Sharp and Panasonic, which continued to dwindle in popularity at the end of the review period.

Economy brands of LCD TVs record strongest retail volume growth in 2019

The two strongest performers within LCD TVs in terms of positive retail volume sales were Toshiba from Hisense (Hong Kong) Co Ltd and TCL. These brands are highly prominent in the economy end of the category, and mostly offer smaller screen sizes of below 42 inches.

LG benefits from first-mover advantage within OLED TVs but entry of new players offers competition and falling prices

While LG continued to dominate retail volume sales of OLED TVs due to first-mover advantage, it lost further share to an increasing number of competitors entering the category including Sony Bravia and Panasonic. This has led to decreasing prices for OLED TVs, making them more affordable.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Home Video in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in Hong Kong, China?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in Hong Kong, China

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Executive Summary

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PROSPECTS

LCD TVs influences overall performance of televisions, as consumers increasingly move online for digital streaming services

Size of television screens increasing

Improved technology and speed of connection increasingly important to consumers

COMPETITIVE LANDSCAPE

Samsung strengthens leadership of televisions due to strong presence in largest category of LCD TVs

Economy brands of LCD TVs record strongest retail volume growth in 2019

LG benefits from first-mover advantage within OLED TVs but entry of new players offers competition and falling prices

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Home Video in Hong Kong, China

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Executive Summary

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PROSPECTS

LCD TVs influences overall performance of televisions, as consumers increasingly move online for digital streaming services

Size of television screens increasing

Improved technology and speed of connection increasingly important to consumers

COMPETITIVE LANDSCAPE

Samsung strengthens leadership of televisions due to strong presence in largest category of LCD TVs

Economy brands of LCD TVs record strongest retail volume growth in 2019

LG benefits from first-mover advantage within OLED TVs but entry of new players offers competition and falling prices

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