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Country Report

Home Video in

Home Video in Hong Kong, China

Sep 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales impacted by consumer caution despite price drop in 2020

Due to the economic impact of the protests and unrest in Hong Kong as well as the outbreak of COVID-19, consumers are much more cautious with their spending in 2020. Whilst this benefits mid-tier LCD TVs, more expensive premium products, including OLED TVs and high-end LED TVs, are struggling, despite price drops in the year.

Internet smart and larger TVs gaining ground

With consumers becoming increasingly concerned about the connectivity of a television as much as its sharpness and colour accuracy, internet smart TVs are continuing to gain ground. In Hong Kong, major content consumption is via streaming services such as Netflix, YouTube, Apple TV and Google Video.

Samsung leads, but growth of mid-tier LCD TVs as the economy worsens

Samsung Electronics strengthened its leadership of televisions in Hong Kong in 2020, gaining further retail volume share from smaller players, in addition to its leading position within the largest category of LCD TVs. Samsung televisions offer sleeker designs compared to rival LG, although both brands still offer premium image technology compared to Sharp and Panasonic, which continued to dwindle in popularity at the end of the review period.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Home Video in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in Hong Kong, China?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales impacted by consumer caution despite price drop in 2020

Internet smart and larger TVs gaining ground

Samsung leads, but growth of mid-tier LCD TVs as the economy worsens

RECOVERY AND OPPORTUNITIES

Further decline as consumer spending caution is set to remain

Increasingly affordable OLED TVs to grow, albeit from a low base

Mid-tier and Chinese brands should appeal to price-sensitive consumers

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2015-2020
Table 2 Sales of Home Video by Category: Value 2015-2020
Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 7 NBO Company Shares of Home Video: % Volume 2016-2020
Table 8 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 9 Distribution of Home Video by Channel: % Volume 2015-2020
Table 10 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 11 Forecast Sales of Home Video by Category: Value 2020-2025
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Consumer Electronics in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 16 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 17 Sales of Consumer Electronics by Category: Value 2015-2020
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Video in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales impacted by consumer caution despite price drop in 2020

Internet smart and larger TVs gaining ground

Samsung leads, but growth of mid-tier LCD TVs as the economy worsens

Samples

Overview

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Table of Contents

Home Video in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales impacted by consumer caution despite price drop in 2020

Internet smart and larger TVs gaining ground

Samsung leads, but growth of mid-tier LCD TVs as the economy worsens

RECOVERY AND OPPORTUNITIES

Further decline as consumer spending caution is set to remain

Increasingly affordable OLED TVs to grow, albeit from a low base

Mid-tier and Chinese brands should appeal to price-sensitive consumers

CATEGORY DATA

Consumer Electronics in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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