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Country Report

Home Video in

Home Video in South Africa

Sep 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

TVs remain resilient amidst sluggish economic conditions

TV screens are fast becoming larger and more advanced, as the category remains resilient to sluggish economic conditions and rising living costs. This trend is aiding in creating a true cinematic feel at home, which facilitates high-quality stay-at-home entertainment.

Smart TVs gain traction as connectivity rises

The connectivity trend is impacting many categories in the electronics industry, including TVs. Connectivity broadly refers to being able to connect devices to the internet.

COMPETITIVE LANDSCAPE

Hisense solidifies position due to local presence

Hisense continues to increase its share in TVs, while Samsung is losing share. One of the main reasons for this is Hisense’s local presence in South Africa.

Samsung cuts production on new BD players

In 2019, Samsung announced that it will no longer be manufacturing any new models of Blu-ray players. Although this does not mean that the company plans to halt production on all its current Blu-ray models, the announcement, especially given Samsung’s prominent position in video players, may suggest a change in strategy.

Consumers prefer experiencing TVs before purchasing them

Electronics and appliance specialist retailers remains the most popular channel through which consumers buy TVs and other home video devices. Consumers prefer to test TVs before purchase and receive in-store advice from sales representatives.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Home Video in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in South Africa?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in South Africa - Category analysis

HEADLINES

PROSPECTS

TVs remain resilient amidst sluggish economic conditions

Smart TVs gain traction as connectivity rises

COMPETITIVE LANDSCAPE

Hisense solidifies position due to local presence

Samsung cuts production on new BD players

Consumers prefer experiencing TVs before purchasing them

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Home Video: % Volume 2015-2019
Table 7 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 8 Distribution of Home Video by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 10 Forecast Sales of Home Video by Category: Value 2019-2024
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Industry innovation remains key to growth

Rising smartphone penetration affects many several categories

Consumer-centricity gains traction

Electronics and appliance specialist retailers remain dominant, while internet retailing continues to grow

Innovation and affordability expected to drive growth over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Video in South Africa

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Executive Summary

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PROSPECTS

TVs remain resilient amidst sluggish economic conditions

Smart TVs gain traction as connectivity rises

COMPETITIVE LANDSCAPE

Hisense solidifies position due to local presence

Samsung cuts production on new BD players

Consumers prefer experiencing TVs before purchasing them

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Video in South Africa - Category analysis

HEADLINES

PROSPECTS

TVs remain resilient amidst sluggish economic conditions

Smart TVs gain traction as connectivity rises

COMPETITIVE LANDSCAPE

Hisense solidifies position due to local presence

Samsung cuts production on new BD players

Consumers prefer experiencing TVs before purchasing them

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Industry innovation remains key to growth

Rising smartphone penetration affects many several categories

Consumer-centricity gains traction

Electronics and appliance specialist retailers remain dominant, while internet retailing continues to grow

Innovation and affordability expected to drive growth over the forecast period

MARKET DATA

SOURCES

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