Home video is poised to record stable growth over the forecast period, as the economy recovers, encouraging local consumers to either buy, or upgrade, their televisions. Most sources expect the shortage of semiconductor chips to ease in early 2023, which is set to offer manufacturers some reprieve on the supply-side.
Despite comprising a small proportion of total television sales, demand for OLED TVs is expected to gain further traction over the forecast period. Sales are to be driven by several factors, including growing consumer awareness and brand variety, as well as an improved economic outlook.
While home video is set to remain established in South Africa, with already high penetration expected to further grow, manufacturers are likely to harness key growth opportunities going forward, especially surrounding the fast-growing streaming industry, boosted by more widespread access to stable internet connections. While the high demand for streaming already encouraged many consumers to switch to smart TVs over the review period, a notable number of LCD TVs still only offer non-internet connections and are set to see some demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Video industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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