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Country Report

Home Video in

Home Video in South Africa

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion induces greater consumer desire for televisions

Home video, having posted strong growth in 2019 thanks to LCD TVs, is poised for decline in 2020 amidst tough trading conditions arising from the government’s response to the COVID-19 outbreak. On 26 March, a hard lockdown was imposed on the country, with this including a ban on the sale of non-essential products, either in stores or online, which meant a massive loss of revenue in April and May for TV manufacturers and retailers.

Local investments insulate Hisense from harsh business environment in 2020

Hisense SA continues to increase its share in TVs, while Samsung Electronics SA (Pty) Ltd is losing share. One of the main reasons for this is Hisense’s local presence in South Africa.

Video players marginalised further by streaming trend during lockdown

The decline of video players, a category mainly represented by BD players, persists in South Africa in 2020, despite lockdown and the subsequent “hometainment” trend seeing consumers watch more films and TV programmes. The volume share of smart TVs in the country continues to grow, thanks to a combination of rising internet penetration and the affordability of Netflix and/or Showmax subscriptions, which begin from ZAR100 per month.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Home Video in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in South Africa?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion induces greater consumer desire for televisions

Local investments insulate Hisense from harsh business environment in 2020

Video players marginalised further by streaming trend during lockdown

RECOVERY AND OPPORTUNITIES

Cocooning trend to bolster consumer investment in smart TVs

Distribution to tilt in e-commerce’s favour at faster rate

No USP to save video players as streaming is now standard

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2015-2020
Table 2 Sales of Home Video by Category: Value 2015-2020
Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 6 NBO Company Shares of Home Video: % Volume 2016-2020
Table 7 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 8 Distribution of Home Video by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 10 Forecast Sales of Home Video by Category: Value 2020-2025
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Video in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion induces greater consumer desire for televisions

Local investments insulate Hisense from harsh business environment in 2020

Video players marginalised further by streaming trend during lockdown

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Video in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion induces greater consumer desire for televisions

Local investments insulate Hisense from harsh business environment in 2020

Video players marginalised further by streaming trend during lockdown

RECOVERY AND OPPORTUNITIES

Cocooning trend to bolster consumer investment in smart TVs

Distribution to tilt in e-commerce’s favour at faster rate

No USP to save video players as streaming is now standard

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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