During the forecast period, prevailing tough economic conditions are expected to limit the market for premium home video products to mainly corporate customers. Despite these ongoing challenges, corporates will continue to buy home video products as they are deemed as essential for the running of their respective businesses.
The cost of internet access is expected to continue to decline over the forecast period, thanks to entry of a range of new service providers. This is likely to result in more consumers watching their respective televisions via an internet connection, as opposed to a traditional aerial or dish, which is thought to come with an improved picture quality.
The ongoing challenging economic environment is expected to influence product choice for most consumers within the lower- to middle-income brackets. With unemployment expected to remain elevated over the forecast period, this will have a negative impact on disposable incomes.
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Understand the latest market trends and future growth opportunities for the Home Video industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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