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Country Report

Home Video in

Home Video in South Africa

16 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Television remains popular for stay-at-home entertainment

The category remains resilient despite rising living costs and the continued strain on consumer spending. Aggressive competition and strong promotional activity throughout the year ensured a positive sales performance for a wide range of players in 2018.

FIFA World Cup promotions are seen among major retailers

During the FIFA World Cup in 2018, retailers pounced on the opportunity to increase television sales. HiSense, one of a number of major sponsors for the tournament in Russia, ran a number of promotional activities relating to its television sets, as it tried to position itself as a major brand in South Africa.

Video on demand is driving growth for internet smart TVs

The convenience of being able to watch content at the touch of a button is aided by video-on-demand services such as Netflix and local content produced on Showmax. Improvements in broadband infrastructure are especially positive factors for home video.

COMPETITIVE LANDSCAPE

The top three brands compete intensely to gain and maintain volume share

Samsung continued to lead the category in 2018, followed by HiSense and LG. HiSense is becoming a very popular television option in South Africa.

HiSense’s local manufacturing plant produces its millionth television set

HiSense’s local manufacturing plant, found in the town of Atlantis near Cape Town, reached a major milestone in the middle of 2017. HiSense produced its millionth television set; the factory has been operational for just over four years.

Consumers prefer an experiential and tactile experience when shopping for big-ticket goods

With regard to retail volume sales of home video, once again the most popular channel was electronics and appliance specialist retailers in 2018. This channel accounted for the vast majority of total sales.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Home Video in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in South Africa?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in South Africa - Category analysis

HEADLINES

PROSPECTS

Television remains popular for stay-at-home entertainment

FIFA World Cup promotions are seen among major retailers

Video on demand is driving growth for internet smart TVs

COMPETITIVE LANDSCAPE

The top three brands compete intensely to gain and maintain volume share

HiSense’s local manufacturing plant produces its millionth television set

Consumers prefer an experiential and tactile experience when shopping for big-ticket goods

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2013-2018
Table 2 Sales of Home Video by Category: Value 2013-2018
Table 3 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Video by Category: % Value Growth 2013-2018
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 6 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 7 NBO Company Shares of Home Video: % Volume 2014-2018
Table 8 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 9 Distribution of Home Video by Channel: % Volume 2013-2018
Table 10 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 11 Forecast Sales of Home Video by Category: Value 2018-2023
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

Table 15 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 16 Sales of Consumer Electronics by Category: Value 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 21 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Video in South Africa

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Executive Summary

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PROSPECTS

Television remains popular for stay-at-home entertainment

FIFA World Cup promotions are seen among major retailers

Video on demand is driving growth for internet smart TVs

COMPETITIVE LANDSCAPE

The top three brands compete intensely to gain and maintain volume share

HiSense’s local manufacturing plant produces its millionth television set

Consumers prefer an experiential and tactile experience when shopping for big-ticket goods

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Video in South Africa - Category analysis

HEADLINES

PROSPECTS

Television remains popular for stay-at-home entertainment

FIFA World Cup promotions are seen among major retailers

Video on demand is driving growth for internet smart TVs

COMPETITIVE LANDSCAPE

The top three brands compete intensely to gain and maintain volume share

HiSense’s local manufacturing plant produces its millionth television set

Consumers prefer an experiential and tactile experience when shopping for big-ticket goods

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

SOURCES

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