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Country Report

Home Video in

Home Video in South Africa

19 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

Despite the rising cost of living and the strain on consumer spending, South Africans continue to purchase products from within home video. Aggressive competition and the strong use of promotions within the category ensured a positive sales performance in 2017, with a wide product assortment ensuring that consumers were spoilt for choice.

COMPETITIVE LANDSCAPE

Samsung Electronics led home video with a volume share of 37% in 2017, followed by LG Electronics and Hisense with shares of 27% and 19%, respectively. Hisense continues to gain traction as it penetrates the market and its portfolio provides an array of relatively affordable LCD TVs.

PROSPECTS

Home video is expected to increase at a retail volume CAGR of 9% over the forecast period, which will likely be mainly driven by LCD TVs. Meanwhile, video players is likely to continue declining in retail volume terms over the forecast period.

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Home Video Market Sample Report Home Video Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Home Video in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Video in South Africa?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Video in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2012-2017
Table 2 Sales of Home Video by Category: Value 2012-2017
Table 3 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Video by Category: % Value Growth 2012-2017
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 6 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 7 NBO Company Shares of Home Video: % Volume 2013-2017
Table 8 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 9 Distribution of Home Video by Channel: % Volume 2012-2017
Table 10 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 11 Forecast Sales of Home Video by Category: Value 2017-2022
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022

Home Video in South Africa - Company Profiles

Nu-World Industries Pty Ltd in Consumer Electronics (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nu-World Industries Pty Ltd: Key Facts
Summary 2 Nu-World Industries Pty Ltd: Competitive Position 2017

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Persistently poor economic conditions

Consumers spolit for choice

International players dominate the industry in South Africa

Non-store retailing posts the most dynamic growth in 2017

Positive outlook

KEY TRENDS AND DEVELOPMENTS

Strained household incomes do not pose as a deterrent to sales

Outlook

Non-store retailing posts the most dynamic growth in 2017

Outlook

Demand for value offerings

Outlook

MARKET DATA

Table 15 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 16 Sales of Consumer Electronics by Category: Value 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 21 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Video in South Africa

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Video in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in South Africa - Company Profiles

Nu-World Industries Pty Ltd in Consumer Electronics (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Persistently poor economic conditions

Consumers spolit for choice

International players dominate the industry in South Africa

Non-store retailing posts the most dynamic growth in 2017

Positive outlook

KEY TRENDS AND DEVELOPMENTS

Strained household incomes do not pose as a deterrent to sales

Non-store retailing posts the most dynamic growth in 2017

Demand for value offerings

MARKET DATA

SOURCES

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