Thanks to high penetration and saturation volume sales in televisions overall will fall throughout the forecast period. Diminishing demand for LCD TVs will drive the continued decline.
Competition is set to heat up over the forecast period. Samsung is said to have plans to enter OLED TVs by the end of 2022, having made an agreement with LG to supply OLED TV panels.
Over the forecast period, the leading companies will introduce more innovative and technologically advanced television products to attract the attention of consumers in a saturated product area. To this end, companies are expected to increase investment in OLED TVs, which offer better luminosity and higher brightness levels.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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