Thanks to high penetration and saturation volume sales in televisions overall will fall throughout the forecast period. Diminishing demand for LCD TVs will drive the continued decline.
Competition is set to heat up over the forecast period. Samsung is said to have plans to enter OLED TVs by the end of 2022, having made an agreement with LG to supply OLED TV panels.
Over the forecast period, the leading companies will introduce more innovative and technologically advanced television products to attract the attention of consumers in a saturated product area. To this end, companies are expected to increase investment in OLED TVs, which offer better luminosity and higher brightness levels.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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