With the already high penetration of TV ownership in Turkey, it is anticipated that retail volume sales of televisions will achieve saturation point over the forecast period, culminating in decline. There will be a notable reduction in the quantity of LCD televisions purchased in Turkey.
Competition is set to heat up over the forecast period, with manufacturers competing by launching products that offer more sophisticated features and a focus on connectivity. International players will be challenged by the rising threat of local companies, such as Arçelik and Vestel, that offer affordable, yet technologically advanced products.
In the forecast period, e-commerce is expected to be the leading distribution channel for home video, attracting consumers with a wide product choice and special online promotions. Turkish consumers enjoy the opportunity to compare features and prices of products and benefit from delivery to home, which will stimulate the growth of the channel.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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