Personal Care Appliances in Australia

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Care Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Care Appliances in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Care Appliances in Australia?
  • Which are the leading brands in Australia?
  • How are products distributed in Australia?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Personal Care Appliances in Australia - Category analysis

KEY DATA FINDINGS

Double-digit current value growth but declining demand, driven by hair care appliances
Premiumisation trend helps to boost value sales
Remington retains overall leadership in 2022
Premiumisation will continue to drive value growth within hair care appliances
Demand for electric facial cleansers set to further expand
A smarter future for oral care appliances
Table 1 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 2 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Body Shavers by Format: % Volume 2017-2022
Table 6 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 7 NBO Company Shares of Personal Care Appliances 2018-2022
Table 8 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Consumer Appliances in Australia - Industry Overview

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 15 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 18 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 19 Sales of Consumer Appliances by Category: Value 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 26 Sales of Small Appliances by Category: Volume 2017-2022
Table 27 Sales of Small Appliances by Category: Value 2017-2022
Table 28 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 32 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 33 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 34 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 35 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Care Appliances

  • Body Shavers
  • Electric Facial Cleansers
  • Hair Care Appliances
    • Battery Toothbrush Units
    • Electric Toothbrush Units
    • Other Oral Care Appliances
  • Other Personal Care Appliances

Personal Care Appliances

Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.

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This report originates from Passport, our Personal Care Appliances research and analysis database.

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