The trend of at-home grooming and self-care is expected to continue driving demand for premium hair care products as consumers seek ways to achieve professional results at home. Despite saturation in the local market, with a high penetration of basic hair care appliances in Australian households, consumers will continue to show a willingness to upgrade to high-specification hair and beard trimmers and hair styling appliances that offer new features or improvements such as cordless models and hot air stylers.
Demand for electric facial cleansers in Australia is expected to further rise over the forecast period, as an increasing number of local consumers turn to these devices to achieve a deep cleanse and exfoliation at home. These devices are becoming increasingly popular among younger consumers because they offer a convenient and effective way to care for their skin.
Demand for oral care appliances is expected to continue growing in Australia over the forecast period, primarily driven by the increasing adoption of electric toothbrush units and other oral care appliances. This trend will be driven by consumers’ desire to enhance their oral hygiene routines, as well as their greater confidence in the effectiveness of electric toothbrush units compared to manual brushing, as recommended by dentists.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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