During the forecast period, oral care appliances is set to continue registering strong positive growth as the category continues to benefit from the elevated interest in oral hygiene among the population of the Czech Republic. This positive trend is being supported by strengthened online promotional activity and, in particular, the recommendations of dentists that consumers make use of electric toothbrushes to improve their oral hygiene and prevent the onset of gum disease and tooth decay.
The forecast period is expected to see multifunctional personal care appliances become hugely important to the category, with appliances that can perform multiple different beauty care tasks expected to account for a significant portion of volume during the forecast period. This movement towards multifunctionality represents a continuation of a trend that emerged during the review period and which covers virtually all categories of consumer appliances.
The competitive landscape and personal care appliances is expected to remain fairly concentrated during the forecast period, with the bulk of sales expected to be accounted for by a handful of major names. New entrants are expected to be seen, although these newer players and smaller brands and manufacturers are unlikely to make any significant impact on demand.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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