Executive Summary

Feb 2019
PROSPECTS
Mixed response to men’s grooming

Sporting a lumberjack-style beard has been popular among Canadian men, but young men and businessmen are increasingly inclined towards a shorter, lighter beard with more shape. Thus, they seek to create a stronger cheek line with razors.

Life is better with electric facial cleansers for women

Gone are the days when women had to spend a long time removing their make-up after a hard day at work. For most working women, electric facial cleansers have become a must-have, as they want their make-up removed and their face cleansed and massaged in a minute.

Working women continue to drive hair care appliances

As a mature category, sales of hair care appliances are driven by rising standards of living and the growing population of working women, who want to look good in the corporate and social spheres. The exorbitant rates charged by hair and beauty salons and the need to save time in their hectic schedules continued to support the growth in sales of hair care appliances among men and women in 2018.

COMPETITIVE LANDSCAPE
Procter & Gamble leverages on social media to boost sales

Social media addiction and the need to be in the limelight, coupled with increased disposable incomes and rising living standards, support sales of electric toothbrush units, especially for Procter & Gamble. Thus, the company’s premium-priced Braun Oral-B continues to dominate the category.

Digital influencers favour personal care appliances

The ongoing social media revolution has highly impacted personal care appliances. Players that want to tap into millennials must tailor their marketing towards social media platforms.

Online channel emerges as a crucial sales partner

E-commerce is becoming the main conversation of every retail channel, as internet retailing grows apace. Canadians are known for spending a lot of time on the internet in search of product details before making a purchasing decision.

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Personal Care Appliances in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Personal Care Appliances in Canada?
  • What are the major brands in Canada?
  • What is the share for hair care appliances?
  • Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Personal Care Appliances in Canada - Category analysis

HEADLINES

PROSPECTS

Mixed response to men’s grooming
Life is better with electric facial cleansers for women
Working women continue to drive hair care appliances

COMPETITIVE LANDSCAPE

Procter & Gamble leverages on social media to boost sales
Digital influencers favour personal care appliances
Online channel emerges as a crucial sales partner

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Housing market hampers major appliances
Small appliances less affected by key threats
Competitors take advantage of Sears’s bankruptcy
The rise of Costco puts pressure on hypermarkets and supermarkets
Multifunctional, connected appliances set to drive growth

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources