Overall personal care appliances is set to see slightly positive retail volume growth throughout the forecast period, partly driving by the rising population. In addition, some consumers, especially those with higher incomes, are likely to invest in innovative anti-ageing and skin care devices, which will drive growth in both other personal care appliances and in overall personal care appliances.
Over the forecast period, major players in personal care appliances are expected to invest in the development of smart features in personal care appliances. For instance, at CES 2023, the brands L’Oréal and Panasonic showcased smart personal care appliances that monitor the user’s skin, hair, and oral health and quality using embedded sensors, and the user can view the metrics in the connected mobile app.
In the forecast period, men’s body grooming habits are likely to stick, with a stronger preference for a groomed appearance, especially amongst younger generations of men. Body shavers is therefore projected to grow slightly over the forecast period, as brands expand their offerings of such products.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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