During the first half of the forecast period, sales of personal care appliances are expected to continue to grow at a relatively high rate before slowing down towards 2027. This is set to be a result of consumers going out to socialise more often as social conditions continue to return to normal.
Romanians increasingly prioritise products that offer them convenience and which can help them to save time during their hectic daily routines. In addition, with the incomes of many households set to remain under pressure during the early stages of the forecast period due to the rise in the cost of living, it is likely that consumers will favour products that can perform multiple functions, enabling them to avoid spending money on two separate items.
After registering strong sales growth for much of the review period, oral care appliances is set to continue registering a strong performance over the forecast period as well. One of the most important factors to take into consideration here is the much stronger focus that is being seen on oral hygiene among the local population.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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