Personal care appliances is projected to see positive retail volume sales growth over 2021. The lingering Coronavirus (COVID-19) pandemic continues to present push-pull factors in terms of demand.
Meanwhile, heightened awareness of health and hygiene has stimulated growth in sales of electric facial cleansers and “other” oral care appliances. As in 2020, “other” oral care appliances is predicted to see the fastest retail volume sales growth over 2021, albeit from a low base.
Philips Ukraine is projected to remain the clear leader in personal care appliances in retail volume sales terms in 2021. Importantly, the company has a strong presence in all the key categories.
Rising consumer image consciousness and sophistication should see consumers invest in their appearance and personal care appliances in the forecast period. Hair care appliances is set to continue to dominate retail volume sales, although a high level of maturity limits growth potential.
Over the forecast period, oral care appliances is projected to see the fastest retail volume CAGR. The expansion of oral care appliances ranges, including “others” devices like electric plaque removers, electric mouth sprays and electric flossers, will stimulate awareness of the options open to increasingly health and hygiene conscious consumers.
Electric facial cleansers is predicted to post the second-fastest retail volume CAGR over the forecast period. This is connected to the development of beauty and cosmetic services, which encourage women to take better care of their skin, not only by visiting a beauty salon, but also at home.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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