Personal care appliances is predicted to continue recording strong growth in retail volume and value terms (at constant 2022 prices) in Indonesia over the forecast period. The growing attention being paid to personal grooming, especially among more affluent urban consumers, is expected to help to sustain sales growth.
Body shavers and hair care appliances are expected to remain the most dynamic categories within personal care appliances over the forecast period, with sales of these products expected to be boosted by urbanisation and a rise in disposable income, as well as the growing number of women entering the workforce and occupying more senior roles. The availability of more affordable products should also help to drive growth, especially the wide range of low-priced brands that flooded the market during the pandemic as online sales took off.
With the increasing number of lower-priced products entering the market, manufacturers will have to work on educating consumers on why they should purchase their products if they are to encourage consumers to purchase higher priced options. For example, people can easily purchase manual body shavers or battery-operated facial cleansers which are significantly cheaper and therefore it will be crucial for manufacturers to clearly state the benefits of using their electric products, while also providing incentives such as discounts or free gifts to attract first time users.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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