Personal care appliances is slated for a positive performance over the forecast period and this is set to be underpinned by the preference for undertaking personal grooming tasks at home that is expected to prevail among local consumers. While attending appointments at hairdressing and beauty salons is expected to become increasingly common as consumers return to their pre-pandemic personal grooming routines, the experiences of the pandemic have led many people to the realisation that they can take care of many of their personal grooming tasks at home with the use of personal care appliances.
As mentioned above, recent years have seen social media emerge as a powerful and essential marketing platform for the companies and brands involved in personal care appliances, as well as for companies involved in the beauty and personal care industry, and this is a reflection of the image-based nature of much of the content that is disseminated via social media. For this reason, all of the leading players in personal care appliances are expected to continue investing heavily in the development of their digital presence during the forecast period, with social media set to be at the heart of this.
The forecast period is expected to see further development of the trend towards men being primary consumers of personal care appliances. This is perhaps the most important trend that has been seen in the category in recent years as huge numbers of Colombian men have become increasingly aware of the importance of maintaining a well-groomed appearance at all times and this has been a major reason for rising demand.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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