Personal care appliances is expected to see steady growth in the next five years, given that the COVID-19 pandemic has awakened consumers’ awareness of personal health and hygiene. Consumers’ demand for personal care appliances will not be limited to their fundamental functions, but will emphasise their ability to detect health and hygiene issues and offer solutions.
Personal care appliances in China has long been led by established companies such as Shanghai Flyco Electrical Appliance Co Ltd and Philips China Co Ltd. However, with the evolution of fragmented marketing and distribution channels, especially content marketing on short video platforms, emerging brands are likely to have a larger voice and a better chance of building awareness, if they can grasp the sophisticated personal care demands of young Chinese consumers.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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