Personal care appliances is expected to stagnate over the forecast period with the prevailing economic uncertainty likely to deter consumers from making non-essential purchases. As such, in order for players to encourage consumers to invest in new and replacement products they will likely need to come up with new strategies, which will likely include focusing on innovation and new product development.
The average unit price of body shavers traditionally starts to decline starting from September each year when most consumers are back from their summer holidays and start shaving their bodies more sporadically. However, with high inflation and rising production costs, it will likely be tougher for both manufacturers and retailers to run promotional activities, especially in the short term.
While most categories within personal care appliances are expected to struggle for growth over the forecast period one of the exceptions is oral care appliances. This is in part due to growing awareness of the importance of a good oral care routine not just for the health and appearance of teeth and gums, but health in general.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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