Executive Summary

Feb 2019
PROSPECTS
Consumers continue to embrace connected personal care appliances

Unlike with major appliances, in recent years consumers in Hong Kong have shown a growing willingness to purchase smart personal care appliances that offer connected functions. These connected products, which include electric facial cleaners, electric toothbrush units and other items used on a daily basis, typically feature smart sensors that offer real-time feedback on the user’s skin or teeth and provide general suggestions for improvement.

Multifunctional personal care appliances gain popularity

Multifunctionality was a focal point for many new launches in personal care appliances towards the end of the review period. For example, 2018 saw the introduction of the Philips Sonicare DiamondClean Smart electric toothbrush.

COMPETITIVE LANDSCAPE
Leading brands introduce more advanced products

In an effort to increase brand recognition and strengthen their competitive positions, players in personal care appliances continued to launch new products towards the end of the review period. Most new products introduced in this category in recent years retail at higher price points and offer advanced features or improved versions of existing functions.

Procter & Gamble continues to lead personal care appliances in 2018

Procter & Gamble remained the leading company in personal care appliances in volume terms in 2018, followed by Philips Electronics, OTO Bodycare (HK) Ltd, Panasonic Corp and OSIM (HK) Co Ltd. Procter & Gamble’s overall lead was due to the strength of its Braun Oral-B and Braun brands in oral care appliances and body shavers, respectively.

New launches offer improved versions of existing features and functions

Many new products launched in personal care appliances towards the end of the review period sought to attract consumers with improved versions of features or functions found in older models. For example, in April 2017 Panasonic launched the ES-WH90 Cordless IPL Hair Removal System.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Personal Care Appliances in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the share for hair care appliances?
  • Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Personal Care Appliances in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Consumers continue to embrace connected personal care appliances
Multifunctional personal care appliances gain popularity

COMPETITIVE LANDSCAPE

Leading brands introduce more advanced products
Procter & Gamble continues to lead personal care appliances in 2018
New launches offer improved versions of existing features and functions

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Replacement cycles continue to drive demand within consumer appliances
International brands dominate consumer appliances in Hong Kong
Distribution still concentrated in store-based channels
Producers and sellers now liable for appliance disposal costs
Affordable brands from mainland China set to gain traction in Hong Kong

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources