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Learn moreFeb 2019
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Growth in volume sales of personal grooming appliances can be attributed mainly to the rising consumer willingness to invest in their personal appearance. Most Norwegians tend to take a lot of pride in their appearance and they desire to present themselves in the best possible light to their peers.
Volume growth in electric toothbrush units continues to outpace growth in manual toothbrushes as more consumers follow the recommendations of dentists and make the transition to a more efficient way of cleaning their teeth. As Norwegian consumers hold dentists in high esteem, they tend to trust what they say and the shift from manual to electric toothbrushes is set to continue developing apace over the forecast period.
A common theme running throughout consumer appliances towards the end of the review period was the addition of functionalities and a demonstration of versatility. This theme is also evident in personal care appliances, where manufacturers are increasingly willing to invest in innovations that promote versatility and which more adequately cater for individual demands.
Leading player Procter & Gamble is turning to brand bundling in an effort to improve its volume share in personal care appliances. One major example of this is the bundling of its body shaver brand Braun with its men’s shaving brand Gillette.
Procter & Gamble Norge with its Oral-B brand and Philips Norge with its Philips brand dominate sales of oral care appliances, specifically due to their very strong positions in electric toothbrush units. Electric toothbrush units is the fastest growing personal care appliances category and this is supporting the positions of the Oral-B and Philips brands in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in Norway market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.