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Country Report

Personal Care Appliances in

Personal Care Appliances in Norway

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased focus on natural beauty shapes development of personal care appliances

The increasing importance of a healthy lifestyle, wellbeing and physical appearance underpinned the performance of personal care appliances in 2017. An extreme focus on body image amongst young consumers in Norwegian society was the subject of strong debate over the review period, with many notable spokespeople including well-known bloggers promoting a more natural look.

Electric toothbrush units sees highest growth

Electric toothbrush units are growing dynamically, owing primarily to dentists’ recommendations and high prices of dental care services, encouraging preventive measures. Over the review period, perceptions changed, from electric toothbrushes leaning more towards a luxury product to becoming an essential part of one’s daily hygiene routine.

COMPETITIVE LANDSCAPE

Procter & Gamble Norge maintains its lead through its paramount position in electric toothbrush units

Procter & Gamble Norge continues to lead personal care appliances, benefitting particularly from its unrivalled position in electric toothbrush units. Its Oral-B has had longstanding presence and awareness-creating campaigns in Norway, and enjoys high consumer recognition.

Endorsements and market communication set to remain key competitive strategies in hair care appliances

The battle that hair care appliances in Norway had over the review period was to a large extent fought on blogs and in social media. Manufacturers recognise the large share of young women within their consumer group, and consequently adapt their marketing communication strategies to the most relevant platforms.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in Norway?
What are the major brands in Norway?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in Norway - Category analysis

HEADLINES

PROSPECTS

Increased focus on natural beauty shapes development of personal care appliances

Electric toothbrush units sees highest growth

COMPETITIVE LANDSCAPE

Procter & Gamble Norge maintains its lead through its paramount position in electric toothbrush units

Endorsements and market communication set to remain key competitive strategies in hair care appliances

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 2 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Body Shavers by Format: % Volume 2012-2017
Table 6 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 7 NBO Company Shares of Personal Care Appliances 2013-2017
Table 8 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances return to positive growth in 2017

Shifting lifestyle trends and improved economic outlook underpin growth

Multinationals dominate the Norwegian market for consumer appliances

Electronics and appliance specialist retailers increase their kitchen and smart home focus

Cautiously optimistic improvement expected over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Personal Care Appliances in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased focus on natural beauty shapes development of personal care appliances

Electric toothbrush units sees highest growth

COMPETITIVE LANDSCAPE

Procter & Gamble Norge maintains its lead through its paramount position in electric toothbrush units

Endorsements and market communication set to remain key competitive strategies in hair care appliances

Samples

Overview

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Table of Contents

Personal Care Appliances in Norway - Category analysis

HEADLINES

PROSPECTS

Increased focus on natural beauty shapes development of personal care appliances

Electric toothbrush units sees highest growth

COMPETITIVE LANDSCAPE

Procter & Gamble Norge maintains its lead through its paramount position in electric toothbrush units

Endorsements and market communication set to remain key competitive strategies in hair care appliances

CATEGORY DATA

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances return to positive growth in 2017

Shifting lifestyle trends and improved economic outlook underpin growth

Multinationals dominate the Norwegian market for consumer appliances

Electronics and appliance specialist retailers increase their kitchen and smart home focus

Cautiously optimistic improvement expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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