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Country Report

Personal Care Appliances in

Personal Care Appliances in Norway

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 lockdown leads to a surge in demand for hair care appliances

Retail volume sales of personal care appliances expanded at their fastest rate in a decade during 2020. A sharp increase in demand for hair care appliances was the main driver of this.

Multifunctionality boosts unit price growth for body shavers and oral care appliances

Retail volume sales of body shavers continued to expand during 2020, albeit at a much lower rate than in the previous years. Demand for these appliances is being supported by the fact there has a been shift from beards to a clean-shaven look for men.

A broad product portfolio and significant TV advertising help Procter & Gamble Norge AS maintain its leadership

Procter & Gamble Norge AS remained the clear leader in oral care appliances during 2020, ahead of Philips Norge AS. Procter & Gamble Norge AS offers a wide range of products for a variety of personal care needs across different consumer age brackets for both women and men.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in Norway?
What are the major brands in Norway?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown leads to a surge in demand for hair care appliances

Multifunctionality boosts unit price growth for body shavers and oral care appliances

A broad product portfolio and significant TV advertising help Procter & Gamble Norge AS maintain its leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic economic recovery will drive a strong rebound in demand for oral care appliances

Brand loyalty will remain strong

E-commerce may become the leading distribution channel for personal care appliances

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 2 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Body Shavers by Format: % Volume 2015-2020
Table 6 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 7 NBO Company Shares of Personal Care Appliances 2016-2020
Table 8 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Personal Care Appliances in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 lockdown leads to a surge in demand for hair care appliances

Multifunctionality boosts unit price growth for body shavers and oral care appliances

A broad product portfolio and significant TV advertising help Procter & Gamble Norge AS maintain its leadership

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Personal Care Appliances in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown leads to a surge in demand for hair care appliances

Multifunctionality boosts unit price growth for body shavers and oral care appliances

A broad product portfolio and significant TV advertising help Procter & Gamble Norge AS maintain its leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic economic recovery will drive a strong rebound in demand for oral care appliances

Brand loyalty will remain strong

E-commerce may become the leading distribution channel for personal care appliances

CATEGORY DATA

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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