The post-pandemic landscape over the forecast period will lead to ongoing socialising and stronger out-of-home lifestyle trends, thus consumers will become increasingly conscious of their appearances and personal hygiene, helping to support overall sales. Furthermore, the gradually reviving economy will rising disposable incomes will ensure consumers become more confident in their purchasing habits again and thus more willing to spend on non-essential goods.
Although multinational companies such as Procter & Gamble Tuketim Mallari Sanayi Ltd Skt (with Oral-B), Colgate-Palmolive Temizlik Urunleri San ve Ticaret AS (Colgate) and Türk Philips Ticaret AS (Philips), there is a significant share of “others” in oral care, which appeal to price-sensitive local consumers. Indeed, it is thus expected that the shares of domestic brands will become stronger over the forecast period.
The event of the COVID-19 pandemic pushed more shoppers online and, by the end of 2021, e-commerce accounted for more than a quarter of retail volume sales of personal care appliances, with further growth projected for the channel over the forecast period. As such, there will likely be new brands entering the market looking to directly sell their products to consumers through e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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