With the commoditisation of products in the category and the consequent decline of prices, personal care appliances in Chile is expected to post a fairly flat value performance (at constant 2022 prices) over the forecast period. The maturity of the category and the open-minded attitude of Chileans to consider smaller, less established or new brands offering greater affordability for some appliances will lead to a decline in the category’s average unit price, thereby weakening value sales growth, but encouraging further volume growth.
Retail e-commerce is likely to gain further ground as a distribution channel for personal care appliances over the forecast period in Chile, with players such as the Argentinian-based marketplace Mercadolibre.com offering products from both official brand stores and from other various providers.
Following its particularly dynamic growth over the review period, electrical facial cleansers is set to remain as the strongest performer over the forecast period within personal care appliances. Offering a range of models that can suit most budgets, this appliance continues to gain in popularity due to its expanding channel coverage and small size, making it easy to order online and ship to consumers’ homes.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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