During the forecast period, sales of personal care appliances are expected to be supported by the increasing importance of maintaining optimum personal hygiene and personal grooming at all times. The increasing importance of personal image, especially among young people and the affluent urban professionals that form the crucial consumer bases for personal care appliances, is likely to motivate many Polish people to adopt and maintain more stringent beauty and personal grooming routines that involve the use of personal care appliances.
The high inflation that swept across Europe during 2022 is expected to remain in effect until at least the end of 2023 and into 2024 and this is likely to have an influence on consumer demand for personal care appliances. In addition to discouraging consumers from investing in personal care appliances altogether, high inflation is likely to push less affluent consumers towards cheaper brands and more basic models at a time when household incomes and discretionary spending are under substantial pressure.
E-commerce is expected to become a more important distribution channel for personal care appliances over the forecast period, with online shopping habits that consumers developed in response to the COVID-19 pandemic expected to remain an important influence on category sales. The most popular e-commerce platforms in Poland include AliExpress and the local website Allegro, as well as Amazon, which recently launched its Poland-specific website.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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