Personal care appliances is expected to see healthy growth over the forecast period, with this being closely tied to improvements in the economy. As consumers return to the workplace in greater numbers and social activities pick up, this will encourage consumers to invest in personal care appliances.
Although international players will likely continue to dominate sales of personal care appliances, it is undeniable that inexpensive Chinese and Turkish offerings are emerging in Morocco. Such items are imported by many local private investors who resell them in open markets and other traditional local retailers.
Players will likely continue to use price discounting and promotions to encourage consumers to purchase personal care appliances, especially when it comes to body shavers and hair care appliances. Consumers are paying more attention to their personal appearance, but these products will face increased competition from professional services.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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