Executive Summary

Feb 2019
PROSPECTS
Novelty in hair care helps maintain sales growth

Hair care is the largest category within personal care appliances and recorded volume growth in 2018 due to strong sales of hair dryers and hair and beard trimmers. The good result for hair dryers could be attributed to novelty within the category, as seen with the luxury product Dyson Supersonic, sold at Sephora and electric appliance specialist stores for EUR399 while the average price of a hair dryer was EUR30.

Sales of body shavers struggle as beard trimmers are on the rise

While the Philips One Blade trimmer registered strong success, sales of electric razors have been in severe decline, as the global fashion for beards continues to negatively affect sales of shaving products. Sales gains for hair and beard trimmer have been recorded at the expense of men’s shaving equipment.

Newly designed electro-beauty appliances add value to the category

New devices with amazing shapes emerged towards the end of the review period. With premium positioning, they contribute to the value of the overall category.

COMPETITIVE LANDSCAPE
Procter & Gamble France leads thanks to its dominance of oral care appliances

Procter & Gamble led personal care appliances in 2018. The player dominated oral care appliances with its world-renowned brand Oral-B and Braun’s presence in other product lines.

Panasonic is aggressively expanding its range

Panasonic expanded its electro-beauty offer towards the end of the review period with a cleaning brush, a current stimulator and a facial sauna. The Japanese group has chosen the channel of parapharmacy outlets to market such novelties and is also willing to test direct home selling.

Foreo is a newcomer in electric facial cleansing and other care applications

Created in 2013, the Swedish brand Foreo understands the importance of design within electro-beauty. The young Swedish brand has had blazing success, mainly thanks to Luna, its vibrant pink facial brush sold at Sephora.

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Personal Care Appliances in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Personal Care Appliances in France?
  • What are the major brands in France?
  • What is the share for hair care appliances?
  • Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Personal Care Appliances in France - Category analysis

HEADLINES

PROSPECTS

Novelty in hair care helps maintain sales growth
Sales of body shavers struggle as beard trimmers are on the rise
Newly designed electro-beauty appliances add value to the category

COMPETITIVE LANDSCAPE

Procter & Gamble France leads thanks to its dominance of oral care appliances
Panasonic is aggressively expanding its range
Foreo is a newcomer in electric facial cleansing and other care applications

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Another good year for consumer appliances
Value growth strong than volume growth
Diverse new brands investing in the industry
Grocery retailers losing ground within distribution
Accentuated premiumisation ahead

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources