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Learn moreJan 2020
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US consumers increasingly view oral care appliances as a great benefit to their wellbeing, and other personal care appliances are proving their worth to consumers concerned with skin and hair health. Helped by dentist recommendations and years of consumer education efforts, electric toothbrushes were the fastest-growing appliances in the category in 2019.
Like other small appliance categories, personal care appliances have become increasingly multifunctional in recent years. Hair dryers demonstrate some of the best examples of this increased versatility.
Sales of personal care appliances long considered necessities, like hair dryers for women and body shavers for men, contributed to the category’s strong growth in 2019. Volume sales of hair care appliances and body shavers grew amidst the disruption caused by more multifunctional and advanced models.
L'Oréal USA’s Clarisonic, the leading brand in sales of electric facial cleansers, introduced the Mia Smart cleanser in 2018. This multifunctional device can be used for facial cleansing, anti-ageing massages and even make-up blending.
Personal care appliances has always attracted new competitors with innovative products and business models, and the current competitive landscape is no different. Swedish manufacturer Foreo is one of a number of brands that have carved out a presence by introducing novel products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in USA market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.