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Country Report

Personal Care Appliances in

Personal Care Appliances in the US

37 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hair care appliances and body shavers remain necessities for women and men

The multifunctionality of styling irons that can curl and straighten hair made them a daily necessity for many women in past years, but innovative and powerful features in new models of hair dryers have lessened the need for styling irons. While most consumers still view hair dryers as practical and affordable appliances, some high-end models of hair dryers are proving adept at trending hairstyles.

Electric facial cleansers continue to prove their value

Electric facial cleansers continued their long streak of success in 2018. Many women, and increasingly men, view skin care as an essential part of a healthy lifestyle and these appliances are well designed to simplify skin care routines for consumers.

Oral care appliances continues to record growth

Unsurprisingly, the consumer push towards more-healthy lifestyles has played out strongly in oral health care. Sales of electric toothbrushes and flossers have benefited greatly from consumer efforts to improve their oral care habits for years, and continued technological improvements in these appliances look set to ensure that sales of oral care appliances will continue to grow throughout the forecast period.

COMPETITIVE LANDSCAPE

Leaders within personal care appliances improve their offerings

As the consumer focus has shifted towards more-multifunctional and high-quality personal care appliances, they have shown a willingness to pay more for appliances that offer a better performance. Although premium personal care appliances remain outside of the budgets of most consumers, brands such as Dyson have raised consumer expectations for products within the category.

Colgate introduces a connected toothbrush

Connected toothbrushes have been around since at least 2014, but the benefits of that connectivity are becoming more apparent every year. In one of the most interesting personal care appliance launches of 2018, Colgate partnered with Apple to release the Connect E1 smart toothbrush.

Internet retailing is the fastest growing major channel within personal care appliances

Internet retailing accounted for over a quarter of all volume sales of personal care appliances in 2018. The channel provides an easy way for consumers to learn about the features and benefits of each model.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in USA?
What are the major brands in USA?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in the US - Category analysis

HEADLINES

PROSPECTS

Hair care appliances and body shavers remain necessities for women and men

Electric facial cleansers continue to prove their value

Oral care appliances continues to record growth

COMPETITIVE LANDSCAPE

Leaders within personal care appliances improve their offerings

Colgate introduces a connected toothbrush

Internet retailing is the fastest growing major channel within personal care appliances

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Personal Care Appliances in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hair care appliances and body shavers remain necessities for women and men

Electric facial cleansers continue to prove their value

Oral care appliances continues to record growth

COMPETITIVE LANDSCAPE

Leaders within personal care appliances improve their offerings

Colgate introduces a connected toothbrush

Internet retailing is the fastest growing major channel within personal care appliances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Personal Care Appliances in the US - Category analysis

HEADLINES

PROSPECTS

Hair care appliances and body shavers remain necessities for women and men

Electric facial cleansers continue to prove their value

Oral care appliances continues to record growth

COMPETITIVE LANDSCAPE

Leaders within personal care appliances improve their offerings

Colgate introduces a connected toothbrush

Internet retailing is the fastest growing major channel within personal care appliances

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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