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Country Report

Personal Care Appliances in

Personal Care Appliances in the US

37 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Electric facial cleansers are becoming part of American women’s daily grooming routines in the same way as hair dryers, flat irons, make-up and liquid facial cleansers. In fact, this was the fastest growing category in personal care appliances in 2017.

Men demand trimmers which do more

Multi-functionality is not only in demand among appliances designed to prepare or cook food. American men are also looking for practicality and value when purchasing body shavers and hair and beard trimmers.

Need-based hair care appliances more widely available in beauty stores

With some exceptions (eg from Dyson), hair care appliances has seen little innovation, with these products being bought only when needed. As affordable appliances used on a daily basis, hair dryers and flat irons are practical devices.

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Privately-owned Conair remained the clear leader in personal care appliances in 2017, largely thanks to its strength in hair care appliances and other personal care appliances. Besides having a well-recognised name, the company benefits from widespread distribution and significantly more SKUs than its competitors.

Social media helps brands build a following

The use of social media is particularly strong in personal care appliances. Over the last few years companies have heavily invested in campaigns which include videos on YouTube and posts on Facebook, Instagram and the like.

Church & Dwight makes a move into oral care appliances

The biggest merger and acquisition story in personal care appliances occurred in July 2017 when Church & Dwight, the owner of Arm & Hammer, purchased Water Pik for around USD1 billion. The purchase is designed to expand the company’s presence in oral care as it hopes to capture sales from the rising prevalence of gum disease and stronger awareness of oral hygiene.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in USA?
What are the major brands in USA?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in the US - Category analysis

HEADLINES

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Men demand trimmers which do more

Need-based hair care appliances more widely available in beauty stores

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Social media helps brands build a following

Church & Dwight makes a move into oral care appliances

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 2 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Body Shavers by Format: % Volume 2012-2017
Table 6 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 7 NBO Company Shares of Personal Care Appliances 2013-2017
Table 8 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Personal Care Appliances in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Men demand trimmers which do more

Need-based hair care appliances more widely available in beauty stores

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Social media helps brands build a following

Church & Dwight makes a move into oral care appliances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Personal Care Appliances in the US - Category analysis

HEADLINES

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Men demand trimmers which do more

Need-based hair care appliances more widely available in beauty stores

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Social media helps brands build a following

Church & Dwight makes a move into oral care appliances

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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