The level of penetration of products like hair care appliances and body shavers is high and this allows little room for growth from new purchases. Replacement purchases are also affected by the fact that, because consumers have been trading up to more premium appliances, the replacement cycle has been prolonged.
While, in the context of economic hardships, consumers are preferring to replace personal care appliances less frequently, they continue to opt for premium brands instead of trading down to products of lower price points. Indeed, the increase in prices due to the high rate of inflation is affecting entry level products more than premium options because the price difference is shrinking between the economy and premium segments.
Dentists are increasingly advising consumers to switch to electric toothbrushes. Moreover, an increase in product variety over the review period resulted in the broader availability of products across different price bands.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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