Social norms and lifestyles are changing very rapidly in Argentina as more modern attitudes spread among the local population. These changes in behaviours and attitudes apply very much to expectations and stereotypes surrounding personal grooming and, in particular, the taboo that has long applied to the idea that young men would want to use personal care appliances to improve their appearance no longer applies, especially among affluent young urban professionals.
Football players tend to have a lot of cultural influence in Argentina, especially when it comes to the consumer choices of young men, and for this reason the country’s most dominant footballers are sometimes featured in advertising campaigns for a wide range of products that target this crucial consumers segment. By the end of the review period, it was clear that virtually all of the prominent locally-born football players plying their trade in Argentina and abroad have been removing at least part of their body hair, while many of them also have very elaborate hairstyles and, in some cases, prominent beards.
Recent years have seen digital communication channels, especially social media, emerge as increasingly important marketing tools for all of the brands present in personal care appliances. Social media gives brands the opportunity to engage directly with consumers and transmit their core values and specific marketing messages at extremely low cost.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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