Due to the intimate nature of personal care appliances, consumers tend to shy away from cheap products and instead seek those of higher quality, from brands which they know and trust. With increasing living standards and income levels, consumers are indeed willing to pay for branded products with clear origins.
Marketing activities will continue to focus on social media platforms over the forecast period – particularly so via TikTok. Social platforms offer an easy route to consumers, even in rural areas.
Although omnichannel strategies in personal care appliances are maybe not as essential as with large, expensive appliances, for example, it will remain important for players to give consumers the option – particularly so when considering more expensive or innovative appliances. For example, as seen with Dyson’s new store which displays hairdryers (along with a selection of other appliances).
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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