Improved living standards have contributed significantly to volume growth within personal care appliances. Consumers are paying more attention to their personal appearance, regardless of gender.
The coming years will see continued growth of personal care appliances in volume terms, with consumers placing greater importance on personal grooming and beauty. In line with increasing appearance consciousness, consumers are looking for devices that are convenient to use and fit with their busy schedules.
Key players such as Lazada, Tiki and Sendo offer a wide range of programmes in personal care appliances in order to increase interaction between consumers and sellers and thus boost sales. Over the coming years, with the development of advertisement platforms, video adverts will work well in this area since consumers can not only see but interact via their own gadgets.
Phillips continued to lead personal care appliances brand sales in 2018, followed by Panasonic. Both players regularly launch new product designs with various price ranges to boost demand among all income segments.
Japanese and Korean retail stores such as Mumuso and Miniso are increasingly offering their own private label ranges in personal appliances, with demand proving particularly high among young consumers. These products are in line with the latest Korean style trends and offer Japanese quality, coming in cute packaging.
Only operating in Vietnam for a few years, these brands are continuously increasing their number of stores in second cities and near urban areas to attract new customers. Promotional programmes are mainly offered through influencers, which is one of the most effective ways to target young consumers.
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This industry report originates from Passport, our Consumer Appliances market research database.