There is greater awareness of personal grooming in the Philippines and how it influences beauty standards amongst all genders. Thus, local consumers are expected to continue investing in personal care appliances as they place a greater emphasis on their appearance.
While there is increasing penetration of male-specific personal care appliances in the Philippines, specifically in terms of beard trimmers and various grooming products, the demand is mainly driven by more affluent consumers. Many purchases also tend to be made by established consumers who are upgrading to newer models or replacing older products, which limits growth from newer consumers within the mass market.
While Filipinos are generally uncomfortable buying big-ticket items online, personal care appliances are relatively cheaper and lighter, and could be a good entry point for consumers who are unfamiliar with retail e-commerce. Many category brands have been successful in helping to smooth the path to online purchases, including creating flagship stores via trusted online marketplaces such as Lazada.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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