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Country Report

Personal Care Appliances in

Personal Care Appliances in India

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for personal care appliances is set to grow significantly

Over the forecast period, personal care appliances is projected to post a strong double-digit retail volume CAGR. The increasing attention paid by consumers to personal grooming and presentation will be the major factor driving growth.

Body shavers exhibits high growth, whilst hair care appliances dominates

Body shavers saw the fastest growth within personal care appliances in 2018 in retail volume terms. With many competitively-priced electric shavers being introduced in the market, consumers have adopted self-grooming, which has increased sales of body shavers in India.

Increasing interest in male grooming is a boon for personal care appliances

The trend of male grooming continues to prevail in India, with men actively engaging in self-grooming. Adding to the high prices charged by salons, with the popularity of social media and YouTube, there is rising awareness of the DIY culture amongst youngsters, and they are increasingly looking for products which are easy to use, and they can use themselves.

COMPETITIVE LANDSCAPE

Philips India retains its lead despite the intense competition

Philips India remained the leader in personal care appliances in India in volume terms in 2018. The company’s lead in the category can be attributed to its extensive product portfolio, which allows it to operate across all categories in personal care appliances.

The Procter & Gamble Co and Panasonic Home Appliances India see share declines

The Procter & Gamble Co and Panasonic Home Appliances India were the second and third players respectively in personal care appliances in volume terms in 2018. However, they both saw slight share declines due to the strength of the leading player Philips India, which saw a corresponding share increase due to its wide innovative product range and good reputation.

Internet retailing emerges as an important channel for personal care appliances

Internet retailing is emerging as an important channel for the distribution of personal care appliances. With increased mobile and internet penetration in India, consumers are finding it quite convenient to buy products online, as there is a wide range of models and branded products available.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in India?
What are the major brands in India?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in India - Category analysis

HEADLINES

PROSPECTS

Demand for personal care appliances is set to grow significantly

Body shavers exhibits high growth, whilst hair care appliances dominates

Increasing interest in male grooming is a boon for personal care appliances

COMPETITIVE LANDSCAPE

Philips India retains its lead despite the intense competition

The Procter & Gamble Co and Panasonic Home Appliances India see share declines

Internet retailing emerges as an important channel for personal care appliances

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in India - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions and changing lifestyles increase demand

Consumer appliances sees steady growth due to low penetration

India is in the spotlight as a lucrative market for both local and international players

Electronics and appliance specialist retailers remains the key distribution channel

Consumer appliances in India is set to exhibit steady growth over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Personal Care Appliances in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for personal care appliances is set to grow significantly

Body shavers exhibits high growth, whilst hair care appliances dominates

Increasing interest in male grooming is a boon for personal care appliances

COMPETITIVE LANDSCAPE

Philips India retains its lead despite the intense competition

The Procter & Gamble Co and Panasonic Home Appliances India see share declines

Internet retailing emerges as an important channel for personal care appliances

Samples

Overview

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Table of Contents

Personal Care Appliances in India - Category analysis

HEADLINES

PROSPECTS

Demand for personal care appliances is set to grow significantly

Body shavers exhibits high growth, whilst hair care appliances dominates

Increasing interest in male grooming is a boon for personal care appliances

COMPETITIVE LANDSCAPE

Philips India retains its lead despite the intense competition

The Procter & Gamble Co and Panasonic Home Appliances India see share declines

Internet retailing emerges as an important channel for personal care appliances

CATEGORY DATA

Consumer Appliances in India - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions and changing lifestyles increase demand

Consumer appliances sees steady growth due to low penetration

India is in the spotlight as a lucrative market for both local and international players

Electronics and appliance specialist retailers remains the key distribution channel

Consumer appliances in India is set to exhibit steady growth over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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