Personal care appliances is expected to maintain solid retail volume growth throughout the forecast period. Their need to look and feel good about themselves is expected to encourage consumers to opt for newer and better personal care appliances.
According to Euromonitor International’s Voice of the Consumer: Beauty Survey 2022, when asked about the usage of any apps for information or assistance in beauty product usage, selection, purchase, or for grooming tips in the last 12 months, 69% of Indian respondents agreed, compared with 55% agreeing to the same in 2021, indicating that apps are increasingly influencing consumer behaviour. There is a lot of content on beauty tips and suggestions for appliances that can give desired looks.
E-commerce has become an increasingly popular distribution channel for sales of personal care appliances, with consumers seeking discounts, doorstep delivery, and a wide variety of brands and products from which to choose. This is especially important for entry-level consumers, who are already well-aware of the usage and benefits of these products.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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