The impact of the pandemic, including heightened health and wellbeing awareness and time spent at home creating new routines, has positively impacted demand for personal care appliances in the United Arab Emirates, particularly the male segment, with these consumers becoming increasingly interested in personal grooming. Despite not being traditionally linked with hair styling or beauty products, local male consumers are starting to take an increasing interest in how they can achieve a certain look themselves.
Demand for personal care appliances is predicted to experience further positive development over the forecast period as a result of increasing urbanisation. However, the availability of alternative methods of personal grooming, such as depilatories or services offered by beauty salons such as laser hair removal which promises a more sustained and painless technique and longer-term results, could pose competition to the stronger expansion of personal care appliances such as body shavers in the coming years.
Future growth of personal care electrical appliances will be driven by a change in consumer lifestyles and an increase in the value that they place on maintaining their personal appearance. Additionally, players are developing a wider range of more affordable options that can be utilised by consumers of all ages.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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