As the number of residents in the United Arab Emirates increases, sales of personal care appliances re also rising. In addition, as the economy and disposable incomes start to pick up along with the easing of COVID-19 restrictions, consumers are returning to socialising, boosting sales of personal care appliances such as hair care appliances and electric facial cleansers.
Body shavers and hair care appliances witnessed strong growth in 2020, when the pandemic closed hairdressing salons and triggered high demand for such personal care appliances, especially hair clippers and body shavers. Although strong growth is expected to continue in 2021, laser hair removal devices which are available to purchase in the local market are competing with traditional body shavers, which has hampered growth to some extent, since laser technology promises a more sustained and painless hair removal technique, offering greater convenience in the longer term.
Dyson hair care appliances were previously available only at selected retailers, namely the Virgin Megastore and electronics and appliance specialist retailers. However, the brand has now increased its physical market penetration, as well as launching an online web store.
With expected increases in discretionary income in the forecast period as the impact of COVID-19 fades, it is expected that personal care appliances will witness sustained solid retail volume growth. Growth will also be aided by releases of products incorporating new technology that make lifestyles and personal care easier and more convenient.
E-commerce will continue to play an increasingly important role in the distribution of personal care appliances in the forecast period. The online marketing activities seen during the pandemic, which drove dynamic share growth in this channel in 2020 and 2021, are expected to intensify in the forecast period.
In the forecast period, personal care products are expected to become increasingly multifunctional and easier to use, so that consumers can use them autonomously without being afraid of damaging their skin or hair. Due to technological developments, they are also expected to have a longer charge life.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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