Higher production, transportation and product prices and the rising cost of living are set to see households err on the side of caution when spending on personal care appliances. Consumers are predicted to prioritise immediate need and essential consumer appliances as interest rates and energy and food prices exert strong pressure on household budgets.
The competitive landscape of personal care appliances is expected to remain concentrated over the forecast period. This reflects the strength and dynamism of a select number of manufacturers and brands, led by Philips Danmark and Procter & Gamble Danmark.
The historic innovation trend towards greater versatility and functionality is expected to continue over the forecast period, as manufacturers seek to strengthen their value for money propositions to appeal to price-sensitive consumers. Households often favour versatile and multifunctional appliances as they help to minimise clutter, add convenience and offer perceived cost savings.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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